A Digital Marketing Executive is responsible for implementing and managing digital marketing campaigns, including SEO/SEM, email marketing, social media marketing, and other digital channels. They work closely with the marketing team to create and execute marketing strategies that drive customer engagement and generate leads.

The main responsibilities of a Digital Marketing Executive typically include:

1. Developing and implementing digital marketing campaigns to drive traffic, engagement, and leads.
2. Measuring and reporting on the performance of digital marketing campaigns and assessing against goals.
3. Managing and optimizing digital channels, such as social media, email, and search engines, to improve ROI and reach target audiences.
4. Collaborating with cross-functional teams, such as content marketing and sales, to align marketing efforts with business goals.
5. Conducting research on industry trends, competitors, and customer insights to inform marketing strategies.
6. Staying up-to-date with the latest digital marketing technologies, trends, and best practices.

To be successful in this role, a Digital Marketing Executive should have strong analytical skills, excellent communication skills, and a solid understanding of digital marketing channels and tactics. They should also be able to work well in a fast-paced environment and be comfortable managing multiple campaigns and projects simultaneously.